India with a population of around 1.17 billion, expected to reach 1.53 billion by 2030, offers a huge market opportunity. Robust economic growth, rapid urbanisation and rising income levels are resulting in more disposable income with individuals, changing attitudes towards consumption, rising aspiration levels, growing brand consciousness. Meeting the needs of Integrated India's diverse and vast population would continue to be a huge challenge for us.

What are those challenges, how can business strategize to address them? The convention would delve into this with eminent figures from the field of politics, advertising, marketing and corporate world engaging into brain storming discussions.